Welcome Reader!
We are back at it again! Today we are showing you the benefits of LinkedIn and creating a LinkedIn sales strategy.
As mentioned, LinkedIn is a crucial building block of social selling. Incorporating a LinkedIn sales strategy will boost your online presence, and automatically your brand awareness and reputation!
Social selling is basically the act of caring about online relationships, preferably resulting in sales! Where to care more about online relationships than on the biggest business platform? Exactly, no where! Meaning: LinkedIn is the perfect tool for social selling and therefore, for making sales!
Besides that, LinkedIn is obviously another social media network. That is why you can use LinkedIn perfectly for marketing purposes. You can set ads for your inbound strategy, but you might as well just use LinkedIn for your outbound strategy or your personal life. LinkedIn has so many different approaches, make use of it!
But what exactly is possible with using LinkedIn as a tool?
Let us dive deeper into it!
Table of Contents
Sales Navigator
With LinkedIn Sales Navigator you can use several filters and create a list of interesting prospects and map your market! You can select location, education, companies, industries and so on, to make it easier for you to come up with a list of potential partners and clients.
The tool is for now not allowing you to automate your out-reach. Using Sales Navigator will help you during your strategy process but won’t be of any help for operations.
Still, using this tool you can make your process easier and you will save more time since you have all the tools needed on one platform!
B2B & B2C
Since LinkedIn is a professional business social network many decision makers find their way to this platform. Meaning, you can find people here that are relevant for companies, so people on a B2B level, but you might as well find people like students, people looking for jobs and so on.
So, besides using LinkedIn as a lead generation tool, you can use LinkedIn simply to connect, to educate yourself more about your interests, as a recruiting page, and so many more things.
If you are looking for a job, LinkedIn is the perfect tool for finding companies and job opportunities. And that is exactly why incorporating LinkedIn to your sales strategy is so smart.. LinkedIn approaches the B2B and B2C perspectives and won’t let you hang. Both approaches have so many options – LinkedIn as a tool will make your life easier!
More Information
When it comes to how to use LinkedIn properly, we offer plenty of blog updates for you to improve everything around your LinkedIn account.
The first blog update handles the topic of LinkedIn lead generation in general and how we, Improovy, can help a little bit more in depth.
In order to reach the right audience and use LinkedIn properly, it is very important to set goals. How to set smart goals is actually very easy! Knowing your goals will help you to stay focussed and work towards them, so that you understand where your energy should float.
Moreover, we have a blog series of how to cold message your audience on LinkedIn. Starting with how to prepare for your cold message strategy, continuing with what to do, and ending with templates, you will definitely nail your LinkedIn cold messaging strategy!
Additionally, we provide you with a series all around networking! This series is focussed on how to optimize your LinkedIn profile, and network in order to have a good LinkedIn reputation.
As said above, it is important to know your target! That is why we came up with a blog update about segmenting. Here, you can read everything about how to segment, and target, and we provide you with a persona template which makes it easier to focus on the right target on LinkedIn!
Lastly, we provide you with a blog update that gives you advice and tricks on how to close deals. Improovy helps you with every previous step, but closing the deal is in your hands. Read this article to know how to turn your LinkedIn lead into an actual customer!
Improovy's Services
Improovy has different services but is mostly focussed on LinkedIn.
And that is why Improovy can help you with your LinkedIn marketing strategy from scratch, from A to Z. This starts with market mapping and finding prospects, finding hot leads from the very beginning, assuring you to stress less when it comes to finding those, and continues with reaching out to them in a very successful way of cold messaging.
Afterwards, we can help with Email Automation, and make it even easier for you to understand the impact of the campaigns since we offer an integrated customer relationship management software as well. We master LinkedIn lead generation and cold messaging and help clients to forget the stress all around it.
With using our services you will save up to 6 days. These days you should focus on closing the deals, et voila, another client for you!
