Welcome back to our blog, this time about LinkedIn cold messaging!
Now that you’re close to mastering lead generation thanks to our previous blog, we’d like to give you the opportunity to learn everything about LinkedIn cold messaging.
But what is cold messaging? It is the act of reaching out to leads out of the blue trying to turn them into profitable contacts – making a sale or building a relationship. Cold messaging provokes fear in sales teams as you are working with cold, freezing leads! But worry no more, we are about to give you tips to become a cold messaging master!
Table of Contents
Optimize Your LinkedIn Profile
Firstly, it is crucial to make sure that your LinkedIn profile stands out! It is the first thing users see when checking your name on LinkedIn. And the first impression should not be underestimated in business environments.
That means, you need to adjust your LinkedIn profile a little bit in order to catch interest. This is easier than you think!
First of all, you can add a catchy phrase as your headline to stand out immediately! People who do it put their job title there or their own personal unique selling point. Alternatively, you could put your unique selling point behind the actual job title as well. This way people already know at the first sight what your superpower is and how you can help them.
In addition, elaborate more in the summary what your talents exactly are and explain the benefits of working with you. Sell yourself and convince the potential client to put his trust into your hands.
If you want to go even further in optimizing your LinkedIn profile: The platform recently allowed all of its users to choose to switch their profile to an “influencer” profile. By choosing to do this you will be able to highlight your favourite topics right behind your profile’s headline using hashtags!
Optimizing your LinkedIn profile like this will make you stand out from the jungle. Moreover, it will help you nail your LinkedIn cold messaging strategy!
Segment Your Market
When practising LinkedIn cold messaging one other very important action to consider is to separate your audience into different segments.
Those segments have similar demographics, job titles or interests but they also share the same industry or sub-industry. And based on these segments you can work further.
Of course, every business already has their segments in mind when it comes to every sales and marketing strategy. But when it comes to cold messaging, one of our advice would be to narrow it even more. It is important to know who your target and audience are in order to approach and reach them in the right way so that reaching out has impact. In other words, make sure to find the right customers, at the right time, at the right place or channel.
One of the risks of not segmenting enough is that broad messaging to all of your leads tends to spammy and not-trustworthy looking messages.
Keep in mind that the main goal here is to stand out from the cold message jungle on LinkedIn: You do not want to seem spammy but make it right from the beginning to increase your conversion!
Segmenting is very relevant in order to be able to send out more personal connector messages. The connector message is the first cold message you send to your lead when sending a connection request. In order to give the message as much impact as possible and increase your connection rate it is important to stand out – what you can easily do by being as personal as possible. This will make your cold messaging look way warmer.
Therefore, to make your automated LinkedIn lead generation more warm: Put your audience into different segments to know what they like, who and where they are. This will help you to come up with creative and distinctive messages.
Map your market
Keep also in mind that sometimes your market is bigger than you think! By mapping your market correctly from the start it will be easier for you to segment it. At Improovy, we can help you with this laborious but necessary task. Working with us with our prospecting service, you will benefit from an objective point of view on your segment and even better, maybe rediscover your market! From there, you can work on a consistent sales strategy without overwhelming your potential clients with messages that look like spam.
How To Find The Right Prospects? - Hashtags, Groups and Interests
As a user, you might already know that LinkedIn is more than a messaging or recruiting platform. On the website, most of the users join groups, follow hashtags and influencers in order to keep track of the newest trends of their favourite subjects.
Are you looking for prospects in the fintech domain? Then join those groups! You will be certain to get in touch with people that might be directly interested in your product or service. And what better introduction message is there than sharing something you have in common, in this case, being part of the same community on LinkedIn?
So, what are you waiting for? Get your leads!
If you still have doubts about your strategy and would like to make sure that it is optimised at its best, we can help you!
Using our lead generation strategy and applying it to several clients, we practised it and we know all the do’s and don’ts from experience!
Our all-in-one service is the perfect solution for your marketing strategy, but in addition we can help you as well with prospecting, email automation and many more B2B marketing services.
You have a problem, we have the solution! 🙂
Enjoy your day and see you next time!
